Description

The key components and instruments used in today’s crucial market research procedures will be demonstrated to you in this marketing management course. Additionally, you will learn how to assess marketing plans and the primary marketing tactics that work well for various business kinds. This will improve your marketing abilities and resume and teach you marketing management skills in an easy-to-understand way.

• Define the relationship between sales management and other functions of management
• Explain the dominant influence of small and large scale manufacturers on the economy
• Discuss the supremacy of production or manufacturing
• Distinguishing between manufacturing and finance departments in sales management
• Describe the knowledge of selling and sales related marketing policies
• Explain the role of sales executives in determining sales related marketing policies
• Explain the relevance of sales related policies for sales personnel
• Explain some interdepartmental relationships and coordinations in sales organizations
• Describe the meaning  and the need of a distribution channel
• Discuss the functions of distribution channels